WHO HASN'T HEARD YOUR MESSAGE?
The first quarter of the year is in the records books. If you have a goal of living a life and running a business with purpose, then you know how important a 90 day review of your overall progress and results can be. I’ve blogged in the past about the simple and powerful exercise called Keep – Start – Stop. I highly recommend this exercise to those I coach and everyone on my team. Next week I am going to be asking myself and my team one key question, “Who hasn’t heard your message?” We spend an enormous amount of time each day emailing, calling, going to coffee, and “Facebooking” our existing sphere of influence. This is a good thing and a key part of business development. However, it is only half the equation in a successful business generation formula.
The rest of the equation requires that you form relationships and share your message with people that have never heard your story or know your value proposition. These leads can be generated from sphere of influence referrals, but I want to encourage you to step out of your comfort zone and focus just as much time on sharing your message with strangers.
In the next week, take some time to review the first 90 days with Keep-Start-Stop. Then go an extra step and identify the people you are not talking to about your service or product. Practice delivering your message and then engage them with tenacity. Create opportunities for you to share your vision, value proposition, and demonstrate why you are the best choice for helping a prospect achieve their goals.
You have a message that is worth sharing, now get out there and let people know about it.
Make it a great day!