Make Your Message Stick
One of the most important abilities of a sales professional or leader is the ability to make the complex simple. I’ve been thinking and reading about how some of the most influential leaders have been able to take their vision and boil it down to a key phrase or a few words. The ability to do this helps your message “stick” with the people that hear it. They will remember it, repeat it, and be able to apply it easier to their reality. Here are a few examples from some influential leaders:
“For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life.” – Jesus Christ
“Change” – President Barak Obama
“The mission of Microsoft is to put a computer on every desk and in every home.” – Bill Gates
“I am a soldier, I fight where I am told, and I win where I fight.” – General Patton
If you have not articulated your vision for your business, I encourage you do so. We all have complex jobs that require us to unite people to a cause. Your vision should help you naturally draw people to you. If you have to push people to you, a change is needed. Take all the complexities of your business and your purpose and boil it down to a sentence or a few key words that will make people want to know more.
I have a three page personal vision statement that is boiled down to this single sentence:
“My personal mission is to coach and train professionals to be purposeful in business and life.”
What is your message to your team or clients? Is it memorable? Does it “stick”?
Make it a great day!