I recently had the opportunity to be a guest blogger for one of the top bloggers in the U.S., Michael Hyatt. During the process of writing my post, working with Michael, and having my post go live on his site, I not only had a lot of fun, I also learned a lot! I’ve narrowed down everything l learned to twelve key takeaways. This list is not exhaustive, but I believe it will provide you with a starting point for making the most of a guest post appearance on someone else’s blog.
Consider these five tips when choosing the right blog to approach for a guest post. You want to choose a blogger that:
- Has a message and philosophy you believe in.
- Has a blog with an engaged culture made up of repeat visitors and frequent commentators.
- Has a target audience that you feel would be drawn to your own blog’s message.
- Allows you to promote your blog and social media handles in your guest post.
- Has a guest post policy in place with expectations, procedures, and recommendations.
Consider these six tips to preparing for your guest blog post to go LIVE:
- Verify the links included in your guest post are active and properly pointed to the right location.
- Make sure you have at least five of your latest posts displayed on your landing page.
- Setup a “Featured Posts” widget in your sidebar highlighting your most popular blog posts.
- Ensure your blog is easy to navigate and subscribe to via email and RSS.
- Setup a detailed and engaging About Page on your personal blog site.
- Schedule 15 minutes, every two hours to respond to comments made on your guest post.
- Be yourself, be honest, and be open in your response to readers’ comments.
I had a lot of fun guest blogging and will definitely seek out other opportunities to do it again. I’m writing my own guest post policy now in the hopes that someday others will want to be my guest.
Some data you might find interesting. My blog readership grew by 25% after appearing as a guest blogger for Michael Hyatt and my site experienced four times the average number of visitors on the day of my guest post.
While increasing my own exposure was a goal of mine, I received the most satisfaction and joy from engaging with the audience on Michael’s site and responding to their comments on my post. Knowing that my post resonated with people made the experience GREAT.
Question: Is guest blogging one of your goals this year? If so, when will you accomplish it?
Make it a great day!