BCE 2010 Top Takeaways Day 3
Day 3 of the Building Champions Experience for me was about business vision, strategy, and the social media revolution. For a full synopsis of the day I want to encourage you to visit the official blog of the 2010 Building Champions Experience Here are my takeaways from the presentations and focused time on vision planning. Vision
Vision is necessary for every leader. You cannot execute a strategy if you don't have a vision of where you are going. A leader must communicate their vision consistently and in unique ways, both in public and in private.
Vision is desired by employees/team members. People want to belong to something bigger than just a paycheck and achievements. They want to know that what they are doing matters and is apart of something exciting and worthwhile. A leaders job is to articulate a vision that makes people want to follow that vision and see it succeed.
Vision connects with clients. Articulating who you exist to serve, with what, and why reveals your motivation and captures the essence of your convictions. In an age where people have very low trust in corporations, they want to connect with people and companies that are not afraid to openly express their purpose and desire to serve them.
Vision draws in the public. Your vision should be something that naturally pulls people to you instead of pushing them. This draw has the power to lead to more strategic opportunities like attracting future talent, community involvement, and brand awareness.
Strategy is a specific game plan to get you from here to there. It should exploit your strengths and advantages and limit your weaknesses. Your strategy must be communicated along with your vision consistently and in unique ways.
Strategic thinking needs to have ground rules. It should be an inclusive conviction driven process that is done outside the normal office setting to avoid distractions. No idea should be shot down initially. Good strategic thinking explores all possibilities, questions assumptions, prioritizes your areas of focus.
Social Media as a Leadership Tool by Michael Hyatt
Michael Hyatt's entire presentation can be found here
Social Media is growing faster than all of us realize. A leader must take the initiative and be on the forefront of developing a social media presence and strategy. If we fail to embrace social media our businesses will become irrelevant because of an inability to connect and engage consumers in the environment they live in.
Questions: Can you articulate the essence of your company's vision and the strategy that is tied to it? How are you using social media to connect with people?
Make it a great day!